Bread & Tea is a food truck brand that offers its customers bread and milk tea service. It won 1st award for the best food truck in Raleigh, North Carolina in 2016, and this brand was in the top 5 of food safety in the United States in 2020. The food truck is the centerpiece of the brand identity. A range of merchandise items such as the menu, transparent takeaway cups, and to-go bags, serve to reinforce the values of the brand and help to increase the brand identity.