THE ORCHID SHOW
EVENT ADS & ENVIRONMENTAL DESIGN
By THUY NGUYEN 13rd February, 2023
Campaign Overview
On the 20th Annual Orchid Society Show celebration in New York, the Triangle Orchid Society needed some advertisements to increase its visibility with its audiences. Besides, to attract visitors’ attention, they needed some environmental designs and appropriate promotion items.
Advertisements
The Orchid Show billboard advertisement showcase the beauty these stunning flowers. With vibrant imagery and eye-catching graphics, the billboard will capture the attention of passersby and convey the excitement and wonder of the show. The advertisement will provide information about the dates, location, and a website link to buy a ticket, inviting the public to come and experience the beauty of these amazing flowers in person. The billboard will be strategically placed in high-traffic areas to reach the maximum number of potential attendees, making it a key component of the marketing campaign for The Orchid Show.
With links to purchase tickets and information about the show's location and schedule, the website page and Instagram advertisement will provide everything visitors need to plan their visit. Through eye-catching graphics, engaging content, and strategic placement, the website page and Instagram advertisement will help build excitement and generate buzz for The Orchid Show, drawing visitors from near and far.
Environmental Design
The inside expo stand and badge design of The Orchid Show will create a cohesive and memorable experience for visitors. The badge design will be simple, yet striking, featuring the logo of The Orchid Show and providing an easy-to-spot identifier for visitors. The stand and badge design will work together to create a professional, welcoming atmosphere for visitors, allowing them to fully immerse themselves in the beauty and wonder of the orchids on display. The attention to detail in both the stand and badge design will help make The Orchid Show a standout event and leave a lasting impression on all who attend.
Promotion Items
Promotional items for The Orchid Show will serve as a reminder of the event and help spread the word about the show. Calendars and handheld notebooks, featuring the logo and branding of The Orchid Show, will be handed out at the show and used as giveaways to increase brand awareness. These promotional items will serve as a functional way to help generate buzz and excitement in the lead-up to and during The Orchid Show.
